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About ShiftNova

Our Vision

ShiftNova was founded with the vision to create a world where individuals and organizations engage intentionally, communicate effectively, connect deeply, and recognize their ability to transform interactions into experiences. Our mission is to empower individuals and organizations to shift their perspective, align their actions with their core values, and maximize their resources transforming challenges into opportunities for growth and connection.

Our Values

Our core values guide our actions, shape our decisions, and reflect who we are and how we serve. They help us stay true to our mission. We hold ourselves accountable to these values, and they inspire us to continually improve and deliver exceptional results for our clients.
We value the deep understanding and insights that come from experience, learning, and reflection.
We encourage exploring new ideas, asking questions, and seeking to understand more deeply.
We strive to understand and connect with others on a deeper level, recognizing the impact of their experiences and emotions on their thoughts and actions.
We believe that every aspect of our lives is interconnected and affects the overall quality of our human experience. Therefore, we approach personal and professional growth from a holistic perspective, considering all aspects of life.
We take ownership of our actions and decisions, recognizing that we have the power to create positive change in our own lives and the world around us.
We act in alignment with our core values, are transparent in our actions, and maintain consistency between what we say and what we do.
We believe in the power of shared ideas, diverse perspectives, and collective efforts to drive innovation and deliver superior results.

Our Founder

Meet Joan Gaffney, the founder and Chief Executive Coach at ShiftNova. With more than 25 years of experience in product marketing, Joan is a pioneer in the field. She has helped numerous businesses achieve success through her distinctive approach that digs deep to uncover the nuggets of differentiation and create interactions that forge attachment and loyalty. As a coach, Joan is known for her thought-provoking questions and ability to co-create with clients to achieve revolutionary outcomes.

Joan holds a Bachelor’s degree in Marketing and a Master’s degree in Business Administration from the University of Scranton. She has led the positioning, brand experience development, and launch of numerous products and services that went on to receive accolades including the Technology Innovation award from Fierce Life Sciences, the Gold ADDY from the American Advertising Association, and the Industry Innovator Award from the Institute for Health Care Consumerism.

Specializing in Core Energy Coaching™, Joan is a Certified Professional Coach and Energy Leadership™ Index Master Practitioner.

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